Fun With Subaru?s Badge of Ownership

Most every new-car unveil in the last decade has at some point used the phrase ?active lifestyle.? Rather than hammer those words in its advertising or repeat them ad nauseum in press conferences, though, Subaru is letting its owners advertise their own activities with ?lifestyle icons? that accompany its ?badge of ownership.? The badge of [...]


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Eddie Irvine Chris Irwin Jean Pierre Jabouille Jimmy Jackson Joe James